The owner is a guy named Mike Quarles, and he genuinely seems to be trying to treat people right with this site. I haven't purchased anything from him yet, so I can't speak to this firsthand, but he says he will bend over backwards to make people happy.
In fact, as part of this commitment to giving people what they want, he is making an offer exclusively to readers of this page. If you find anything on his site that you like, but you don't want to pay the listed price for whatever reason, you can email to firstname.lastname@example.org with an offer, and, as long as he can afford to do it, he'll honor the price.
Can you tell why this guy piqued my interest? You have nothing to lose.
Lastly, he has also requested that as many people as possible tell him about their experiences shopping for wine accessories on the web. He wants information on what went well, what didn't go well, what made you purchase or kept you from purchasing, or any other rants and raves you might have. Please email those directly to Mike at email@example.com.
The site is at Wine Racks, Plans & More.
Hey, what have you got to lose, guys? Let me know how it goes, and maybe we've found something worth talking about."
Martin L.W. Hall